The Marinators Club Strategic Planning evening v.2

[marinermick]

As suspected three hours was not enough to complete the process but we were very productive.

We did get through the hard part of completing a SWOT analysis and was in the process of formulating goals when it got too late.

I would like to thank everyone for their contribution as it was difficult though necessary process.

Therefore we now have to complete the process:

The Marinators Club Strategic Planning evening Part 2
7:30 - 10:30pm
Tuesday 28 August
Kendal Bar
Central Coast Leagues Club

1. Brief rundown of what goals are and how to develop them
2. Development of one and three year goals
3. Development of action plans to underpin goals
4. Brainstorming of ideas for a big, audacious future

I am expecting this session to go for three hours as well. At the end we can come up with a pretty comprehensive plan.

Anyone who did not attend the last session is most welcome. You are actually coming up to the exciting part of the process so we need as many contributions as possible.

[kevrenor]

The SWOT process was very good and pretty much everyone contributed, which is what we want.

Hopefully this will be published to members before the meeting, so we can get a head start. Check out the Club objectives under the Constitution thread, also.

I encourage all who can, to come along and contribute. Neither sickness nor distance prevented many last time.

[marinermick]

Just a reminder that part two is on this Tuesday night.

Now that we got through the tedious bits it should be a bit more productive and constructive.

The next bit is extremely important so please make the effort even if you didn't go to the first.

[northernspirit]

i will be there, hopefully it doesnt go as long this time i nearly fell asleep a few times last time... not cos it was boring, 2 month old baby at home

[marinermick]

Just another reminder of part two tomorrow night.

Below is the work we achieved so far:

The Marinators Club Strategic Plan
2007-2009

CLUB OBJECTIVES
1.The protection of members and contributor funds so that money is organised in a legal and responsible way
2. The legal protection of Marinators organisors, event organisors and event participants
3. The adoption of an organising structure to better enhance match day experiences and events
4. Continued support of the Central Coast Leagues Club
5. A representative body that can lobby the CCLC, the Mariners and the FFA on behalf of its members
6. To have a greater number of people contribute to the growth and success of the Marinators.

SWOT ANALYSIS
Strengths
1.Diverse set of skills and diverse demographic within group
2.Unified in support – common goals
3.Strong care & motivational factor in group – go above & beyond
4.Highly ambitious & motivated membership & leadership group
5.Positive image with key stakeholders – CCLC, CCMFC, media
6.No baggage from past football failures and old NSL regime
7.Inclusive culture
8.Willingness to evolve & move forward

Weaknesses
1.Current location & mindset limited to Bay 16.
2.Weak financial base
3.Low awareness of group in Central Coast community
4.Seating position not conducive to good viewing and not weather proof
5.Small membership base
6.Lack of communication among wider group
7.Diversity of fanbase - hard to please, hard to cater to membership

Opportunities
1.Growth of attendances & membership numbers of Mariners.
2.Parochial community with one major sporting team
3.Small receptive inclusive media & community
4.Strong Mariners brand in community (colour, reach, nickname)
5.Newness & freshness of A-League product
6.Mariners success equals bigger Marinators numbers
7.A League advertising V3 good for supporter groups
8.CCLC facilities, structure & influence
9.Proximity & ease of travel to away games
10.Peter Turnbull and current Mariners sponsorship equals perception of success

Threats
1.No Mariners or poorly run Mariners would impinge on Marinators
2.Poor crowd behaviour blamed on Marinators
3.Club does not want formal relationship with Marinators therefore fragile relationship
4.Lack of Mariners success equals less Marinators numbers
5.The emergence of a rival supporter group
6.Non-participators in bay 15, 16, 17 areas hinders coordination and noise
7.Anti media/community sentiment
8.Other national sporting clubs
9.Unfavourable draw for home & away games

2007 Goals
TBA

2007-2009 Goals
TBA

Action Plan Underpinning Goals
TBA

[kevrenor]

BUMP ... don't forget to come, or think gee it's a week night, or worry about that cough!
I'm leaving Sydney on 5pm train, grab a members roast and rum & coke at CCLC, and into it!
;D

marinermick said:

Just another reminder of part two tomorrow night.

Below is the work we achieved so far:

The Marinators Club Strategic Plan
2007-2009

CLUB OBJECTIVES
1.The protection of members and contributor funds so that money is organised in a legal and responsible way
2. The legal protection of Marinators organisors, event organisors and event participants
3. The adoption of an organising structure to better enhance match day experiences and events
4. Continued support of the Central Coast Leagues Club
5. A representative body that can lobby the CCLC, the Mariners and the FFA on behalf of its members
6. To have a greater number of people contribute to the growth and success of the Marinators.

SWOT ANALYSIS
Strengths
1.Diverse set of skills and diverse demographic within group
2.Unified in support ? common goals
3.Strong care & motivational factor in group ? go above & beyond
4.Highly ambitious & motivated membership & leadership group
5.Positive image with key stakeholders ? CCLC, CCMFC, media
6.No baggage from past football failures and old NSL regime
7.Inclusive culture
8.Willingness to evolve & move forward

Weaknesses
1.Current location & mindset limited to Bay 16.
2.Weak financial base
3.Low awareness of group in Central Coast community
4.Seating position not conducive to good viewing and not weather proof
5.Small membership base
6.Lack of communication among wider group
7.Diversity of fanbase - hard to please, hard to cater to membership

Opportunities
1.Growth of attendances & membership numbers of Mariners.
2.Parochial community with one major sporting team
3.Small receptive inclusive media & community
4.Strong Mariners brand in community (colour, reach, nickname)
5.Newness & freshness of A-League product
6.Mariners success equals bigger Marinators numbers
7.A League advertising V3 good for supporter groups
8.CCLC facilities, structure & influence
9.Proximity & ease of travel to away games
10.Peter Turnbull and current Mariners sponsorship equals perception of success

Threats
1.No Mariners or poorly run Mariners would impinge on Marinators
2.Poor crowd behaviour blamed on Marinators
3.Club does not want formal relationship with Marinators therefore fragile relationship
4.Lack of Mariners success equals less Marinators numbers
5.The emergence of a rival supporter group
6.Non-participators in bay 15, 16, 17 areas hinders coordination and noise
7.Anti media/community sentiment
8.Other national sporting clubs
9.Unfavourable draw for home & away games

2007 Goals
TBA

2007-2009 Goals
TBA

Action Plan Underpinning Goals
TBA

[Jeff (LouMacari)]

Looking forward to the 'good bits' tonight! It will be good to finalise what we did last time. See you all there.

[kevrenor]

jazzman said:

Looking forward to the 'good bits' tonight! It will be good to finalise what we did last time. See you all there.

Well done, and thanks to those there....

Big ideas 15 years out ... oh yeah!

[marinermick]

Thanks to everyone who made it last night.

It was very productive and a bit less laborious than last time around.

We now have some excellent direction for the committee to follow.

[Bearinator]

Sorry if this has been mentioned before, but...

Would it not make more sense to have these meetings before a home mariners game??? Starting say 4 hours before kick off???

Im just complaining because personally, id like to contribute to these meetings, but living in the big smoke and having to wake up at 5:45 for work, obviously I cant make them.

I just thought there would probably be more interest and more people able to attend on a game day.

[brett]

It's definitely an idea with merit Bear,

For this meeting though, there have been no 'weekend' games around this time, and people aren't exactly going to meet on a Friday at 4pm.

And also, some people have gone the other way and said 'hell no, keep the meetings away from matchday - that is time to drink, party, talk football and fire the fark up!'

We need to find a balance that best caters for most.

[Jeff (LouMacari)]

Thanks again Mick for your efforts! Shame there wasn't more in attendance but the core group that were there were certainly passionate about it and I think we got some good stuff from it moving forward.

[Bearinator]

wyomingtiger said:

It's definitely an idea with merit Bear,

For this meeting though, there have been no 'weekend' games around this time, and people aren't exactly going to meet on a Friday at 4pm.

And also, some people have gone the other way and said 'hell no, keep the meetings away from matchday - that is time to drink, party, talk football and fire the fark up!'

We need to find a balance that best caters for most.

Let us drink at the meetings, that would bring balance to the force

[EGGBA]

Sorry guys had car issues what did you work out.will dinamo have a team.?

[marinermick]

eggsta said:

Sorry guys had car issues what did you work out.will dinamo have a team.?

there were three goals around dinamo and i will post up all the goals and key performance indicators when i fine tune the wording

the basic lengthy discussion from the last two sessions is that we try and extend the amount of representative games that dinamo plays and have them playing in non-CCF competitions e.g. six-a-side, futsal, tournaments etc

we would look at possibly doing an end of season trip and by the end of the third year run a full supporter's charity tournament in which dinamo features

by that time we would guage how viable the option of starting a club is

there was some reservation in the group about starting a club and creating an us versus them attitude in the football community with other clubs

this would detract from the inclusiveness of the marinators and incidences that could occur during local dinamo matches might diminish match day support for the mariners if the marinators are leading this match day support

[Bearinator]

marinermick said:

eggsta said:

Sorry guys had car issues what did you work out.will dinamo have a team.?

there was some reservation in the group about starting a club and creating an us versus them attitude in the football community with other clubs

this would detract from the inclusiveness of the marinators and incidences that could occur during local dinamo matches might diminish match day support for the mariners if the marinators are leading this match day support

So when Dinamo plays the Squadrunts, your worried me and Fish are going to kill someone. I dont see how this would be a big deal

[marinermick]

bearinator said:

marinermick said:

there was some reservation in the group about starting a club and creating an us versus them attitude in the football community with other clubs

this would detract from the inclusiveness of the marinators and incidences that could occur during local dinamo matches might diminish match day support for the mariners if the marinators are leading this match day support

So when Dinamo plays the Squadrunts, your worried me and Fish are going to kill someone. I dont see how this would be a big deal

no, that is ok

we were worried that if we had a club and dinamo played for example gosford, and gosford had marinators or potential marinators in the team

if there were problems or incidences these problems may carry over to the bay areas during game day

[Bearinator]

Ahh, inter central coast club rivalry. Kid who wants to play for the marinators dose not get in, has to play for wyoming instead, gets hacked by dinamo when they play, comes to game to start trouble with dinamo team players, gotcha.

So do I have your permission to hack some scum, in the dinamo name?

[marinermick]

bearinator said:

So do I have your permission to hack some scum, in the dinamo name?

proceed

[dru]

bearinator said:

So do I have your permission to hack some scum, in the dinamo name?

Like we could ever stop you. ;D