|
|
Post by greenpoint on Dec 5, 2007 23:12:21 GMT 10
Ahoy there!
For some reason we had the ABC's Lateline Business on telly tonight. I saw a major story about the takeover of Bluetongue Brewery by Coca-Cola Amatil!
John Singleton will still be involved with Bluetongue in a marketing capacity, apparently.
I wonder if this will have any impact on the deal that Bluetongue has with Central Coast Stadium and with the Mariners. Could Bluetongue be pulled out of the naming rights deal? Could we end up with Coca-Cola Stadium?
Stay tuned to the business pages!
|
|
|
|
Post by mustapha_beer on Dec 6, 2007 11:50:34 GMT 10
More and more stadia seemed to be getting named after companies these days....I guess we should be thankful it's only (potentially) Coca Cola that's taking over Bluetongue.
Imagine the embarassing possibilities for other stadium names....
|
|
|
|
Post by Jesus on Dec 6, 2007 12:00:14 GMT 10
most stadiums these days are named after major sponsors.
|
|
|
|
Post by alicia on Dec 6, 2007 12:03:02 GMT 10
|
|
|
|
Post by thesandman on Dec 6, 2007 12:22:41 GMT 10
Man, that's a real shame that Coca-cola bought them :-(
I wouldn't expect anything to change - the contracts specify what the name is, and I don't know if a change in ownership would change that.
Although Coca-cola haven't really shown any interest in being stadium sponsors elsewhere, have they? So considering that it may not be part of their marketing scheme, I wonder if this means they'll be looking to pull out at the first opportunity...
|
|
|
|
Post by dibo (pron. "DIB-OH") on Dec 6, 2007 12:22:43 GMT 10
The sale of Bluetongue doesn't necessarily mean that the stadium will be renamed. In particular, if it's renamed it won't be to Coca-Cola Stadium. The company buying is Pacific Beverages, joint venture between Coca Cola Amatil (the Australian Coke subsidiary) and SAB Miller (local distributor of Miller, and Peroni).
The original naming rights deal (and stadium pourage rights deals in Gosford and Newcastle) is about publicising the Bluetongue brand. Bluetongue's now a national brand in part because of the stadium deal, and PB will want to keep pushing the brand out there in the 'not New or VB' market to grow it further.
I wonder if PB could be convinced to put some dosh in our direction? We still need a roof and a bar at our end.
|
|
|
|
Post by Adz on Dec 6, 2007 12:57:27 GMT 10
based on the logic in this thread, Bluetongue beer will also be renamed to Coca-Cola  |
|
|
|
Post by thesandman on Dec 6, 2007 13:00:01 GMT 10
I shudder to think what bluetongue cherry, or diet bluetongue with vanilla would taste like  |
|
|
|
Post by Bearinator on Dec 6, 2007 13:00:56 GMT 10
based on the logic in this thread, Bluetongue beer will also be renamed to Coca-Cola Underage Jets fans will love it |
|
|
|
Post by alicia on Dec 6, 2007 13:05:11 GMT 10
I shudder to think what bluetongue cherry, or diet bluetongue with vanilla would taste like I'd like to know what bluetongue tastes AFTER they've cleaned the lines at the stadium. Cause right now, it tastes like off fruit.  |
|
|
|
Post by Ursus on Dec 6, 2007 13:06:24 GMT 10
I would be more concerned about the continuation of the deal between Bluetongue, the Mariners and John Aloisi.  |
|
|
|
Post by Fish on Dec 6, 2007 21:08:08 GMT 10
Singo will always be involved with the mariners so i dont think we need to worry about that element.
Hes a great businessman isnt he, starts a small label with the long term intention of establishing it against the big 2, then sells for what I would imagine would have been a handy profit before the massive capital outlay to set up a bigger brewery.
|
|
|
|
Post by brett on Dec 6, 2007 21:20:44 GMT 10
Singo will always be involved with the mariners so i dont think we need to worry about that element. Hes a great businessman isnt he, starts a small label with the long term intention of establishing it against the big 2, then sells for what I would imagine would have been a handy profit before the massive capital outlay to set up a bigger brewery. It's definitely one of the brands of the year. The first I'd really heard of it was the stadium but now you see outdoor advertising in Sydney for it and hear people ordering it in a variety of local pubs here. |
|
|
|
Post by Fish on Dec 6, 2007 21:24:16 GMT 10
It was funny, in the paper he said now that hes sold it he has no major acquisitions in the offing but hes got enough to keep him busy. For a man with that amount of $$ Im sure hes got enough on.
Maybe sourcing the world for players for next season??
|
|
|
|
Post by midfielder on Dec 9, 2007 15:43:05 GMT 10
The article has coke buying Bluetounge as a company. Bluetounge will still exist and I think will keep the naming rights and hopefully they will see the logic in keeping JA.
|
|
