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Post by Jeff (LouMacari) on Aug 7, 2007 18:17:02 GMT 10
Jimmy & Pete, thats exactly what we're talking about. You guys know that we are NOT an exclusive 'club' and yet this perception is still out there and quite strong.
I'm really interested Pete to see how we go in the kendall for the first home game now that those invites went out!
What we also have to do is to be more pro active in telling people how it really is and actually give them a personal verbal invite to come and join us in the kendall at the next opportunity.
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Post by MrCelery on Aug 7, 2007 20:04:19 GMT 10
So you dont consider people seeing a group of fans actively supporting there team and think to theirselves that they want to be a part of that? Seems like a sort of marketing to me yes, but active support doesn't magically appear and the above comment is very simplistic melbourne's bwb has a big, active support but there are many who do not want to join them for a variety of reasons and many who do for different reasons just because it is there doesn't mean will just rock up and be part of the group I think you are both right and wrong. The Marinators did not magically come about through marketing, it came from some people wanting to be active in their support. Once the support was there, some magical marketing happened (remember the original Marinatormick T-shirts? Seems so long ago!) Also, as Mick said himself, no amount of marketing will convince everyone to join in. There will always be a majority of people who just don't care\don't like\don't fall for the marketing, or who are swayed just by what they see on the terraces. Some people will indeed just rock up because it is there, while some will be lulled by slick marketing. It's not a black\white issue, more a chicken\egg deal! ;D Both demonstrating what we are\do AND some slick marketing will pull in a certain percentage of additional punters. |
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Post by MrCelery on Aug 7, 2007 20:11:01 GMT 10
we were shite on saturday night, no enthusiasm, no noise, was hard to be bothered after a time. we'd get a song going and it would fall flat. it was a mile short of where we were at last year, but we'll be bigger and better than that once everyone is back in regular season mode. forza, what visual things would you like to see? I have to agree. We were flatter than roadkill. I'm sure when the 'real' comp starts it will be a different matter. It also helps to have some visiting fans to compete with. I was impressed by the number of flags waved at the game though. It looked quite 'FA Cup Final-like' at one point. That and Eggy shedding his shirt for the cause! |
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marinermick
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Post by marinermick on Aug 8, 2007 8:43:10 GMT 10
we were shite on saturday night, no enthusiasm, no noise, was hard to be bothered after a time. we'd get a song going and it would fall flat. it was a mile short of where we were at last year, but we'll be bigger and better than that once everyone is back in regular season mode. forza, what visual things would you like to see? That and Eggy shedding his shirt for the cause! and how is this different from any other game? |
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Post by MrCelery on Aug 9, 2007 9:12:01 GMT 10
That and Eggy shedding his shirt for the cause! and how is this different from any other game? True, except it was a darn sight colder than your average A-League summer fixture! |
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marinermick
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Post by marinermick on Aug 9, 2007 9:17:07 GMT 10
and how is this different from any other game? True, except it was a darn sight colder than your average A-League summer fixture! Eggy was spotted in Auckland with no shirt and the temp was in single digits the man has no nerve endings |
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Post by MrCelery on Aug 12, 2007 21:47:27 GMT 10
Here's a novel marketing approach from, where else, the good 'ole US of A. Please let it not catch on here:
Baseball games get evangelical
By Washington correspondent Mark Simkin
"Religion and politics are a volatile mix, but how about religion and sport? In the United States, Christian groups are holding evangelical extravaganzas after sporting events, and they want to bring the practice to Australia.
Baseball teams use all sort of promotions to lure fans to game. There are bald nights, when men without hair get in for free, Asian-American heritage nights, and recently a 1970s night - the Seattle Mariners wore 30-year-old uniforms and the crowd got to meet Eric Estrada, the star of TV show CHiPS.
But the major league team in Washington, the Nationals, is using a different and more controversial strategy - a Faith Night.
After a Nationals baseball game, 3,000 people pay $US10 extra to stay behind for an evangelical extravaganza.
Nationals players appear on the electronic scoreboard talking about their faith, characters from a popular Christian TV show - a giant tomato and cucumber - walk through the crowd, and a Christian rock band called Mercy Me plays a concert.
The crowd loves it, with many of the fans lifting their hands towards the heavens.
"I think it's awesome, because they were actually using the stadium to bring the Lord to people that might not even have a chance to know who God is," one said.
High attendance
Faith nights are increasingly common and popular. At some of the events, the organisers hand out bibles and give away biblical bobblehead figures of Moses, Samson and Noah.
Brent High pioneered the concept.
"We're not in this to make a whole lot of money, we are in this for definitely reaching people for eternity and helping make a direct impact on the population of heaven," he said.
"That's why we're involved. That's why we stay up all night. I haven't slept since Friday - it's Sunday afternoon. That's why we do it."
In many ways, it's a match made in heaven. The Christians get to preach to a much wider audience, and the baseball team gets to sell more tickets.
Mr High says a typical faith night increases attendance by 10 to 50 per cent.
"Today, for example, we are increasing the attendance at this park about 15 per cent," he said.
"And that 15 per cent, or a little over 3,000 people, will spend somewhere in the neighbourhood of $US15 to $SU20 each on food and beverage and souvenirs and parking, plus their tickets, and so you're talking about, you know, $US100,000 plus impact to a team, on a Sunday, on a day that's typically slow."
'Divisive'
But not everyone is impressed. Some people think sport and religion don't mix.
Rabbi Herzfeld from the National Synagogue says faith nights are divisive.
"I think it's unfortunate. I think it's an unfortunate development, and I think it's short-sighted," he said.
"I think it's exclusionary, it's taking a community and saying, 'this part can celebrate'."
"Baseball is one of the great neutral locations in America. It's where everybody - all races, ethnicities, colours - can come together and sit next to each other and really bond together as one community.
"These so-called faith nights are really not faith nights. What they really are are Jesus nights, they're events and evenings to promote one specific form of Christianity, a Christianity that seeks to proselytise and convert as many people as possible to their particular brand of religion."
The event is separate from the game, so some would say it is not exclusionary. Rabbi Herzfeld disagrees.
"The organisers are disingenuous if that's what they're saying," he said.
"On their website they say that their goal is to proselytise. That's why they started the event. That's their goal."
Global ambitions
But the organisers are not backing down. Mr High has global ambitions and says faith night organisers have already had preliminary discussions with some Australian sporting clubs.
"Actually, we have been talking to teams all over the globe lately," he said.
"I would very much expect that we will be doing soccer, as well as some lacrosse, maybe even some Australian Rules football, which is I love, loved since a child, back when they used to air it on the ESPN late at night.
"So we're excited about the global opportunity, and we never dreamed God would bless us with this opportunity the way he has.
"This was a little idea in Nashville, Tennessee, for a minor league baseball team, and obviously God had bigger plans for it. And so we're just trying to be good stewards of the opportunity."
Aussie Rules is already something of a religion to its fans, so they may find faith nights hard to handle."
Ditto real football I say!
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Post by palmtreelad on Aug 12, 2007 22:38:23 GMT 10
Hi all, just a bit of feedback for you. A year or so ago a mate of mine was going to get involved with the marinators, however, he felt threatened and felt he was being pressured to offer to drive marinators to games, even one in Qld. I hope things gave changed. Regarding the flyers that you guys handed out, that was an excellent idea, that's the go to get the word out and about. Is the Kendall Room big enough?  ? You may get more interested than you think. Were any of the flyers handed out at today's game? I found muine from last time at home and pinned it up to remind me to drop in. Cheers, palmtreelad. |
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Post by brett on Aug 13, 2007 9:04:45 GMT 10
Cheers for the feedback ptl.
Having a full Kendall Bar is a problem we want to have!
Maybe when you drop in we could chat about what happened to your mate?
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Post by Jeff (LouMacari) on Aug 13, 2007 11:18:28 GMT 10
Welcome Palmtreelad, would love to see you in the Kendall and even more interested to hear about your mate. It's amazing how hard it can be to be transparent and open sometimes! Glad thats how the invitation flyer came across to you. thats how it was intended. Bring on a chockers Kendall bar I say!  |
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? You may get more interested than you think. Were any of the flyers handed out at today's game? I found muine from last time at home and pinned it up to remind me to drop in. Cheers, palmtreelad. 
